top of page


Traditional websites, even those developed a few years ago, were not commonly formatted for mobile-display, and do not render well on today's modern devices. While some Midland companies have been quick to respond by transitioning their company websites to mobile-friendly formats, many decision-makers are still not aware that this is an important issue which can affect the bottom-line of their businesses.



Generally speaking, a mobile-friendly website is a site that is designed to display properly on smaller screens, such as iPhone or Android smartphones, or intermediate sized tablets. Standard desktop websites do not render well on these devices, whereas a mobile-optimized site adjusts to the smaller screen size and formats the content and interface in a mobile-friendly manner, including:


1) Larger, Easier to Read Text

2) Mobile-Friendly Navigation

3) Touch-Friendly Buttons and Page Elements

4) Faster Download Speed

With more and more visitors accessing your company website on mobile devices, it is important to make sure that all of your visitors have a positive experience, regardless of what type of device they're using to get there. If your website takes too long to download, or is not easy to use on a mobile device, they may move along to a competitor. Having a mobile-friendly website brings with it several key advantages, including:

1) Improved Search Visibility

2) Improved User Experience

3) Increased Lead Generation

4) Improved Brand Identity


As of April 21, 2015, Google began giving preference to mobile-optimized sites (AKA "Mobilegeddon") in mobile search results. If even a small portion of your target visitors are on mobile devices, this could be quite significant for your online visibility. Ultimately, the better an experience you can provide for your mobile visitors, the better the chance they will convert into new business. You never know where or when your target visitor will arrive on your site, so it is important that your website is ready to work on any device they may be using, wherever they may be.

Generally speaking, you will be able to tell whether your website is mobile-friendly if it scales to display content and navigation in a way that is optimized to be user-friendly on smaller screens. If you're not sure, Google offers a Mobile-Friendly Test that makes it easy to check - simply enter your URL and Google will tell you whether or not your site fails or passes the test. If it passes - you are in good shape; if it fails you should look into converting your site to a mobile-friendly format sooner rather than later.

How Do I Know Whether Our

Company Website is Mobile-Friendly?


If your website is not currently optimized for mobile viewing, converting it into a mobile-friendly format will require some level of development. Unfortunately, there is no simple switch you can flip to make your site instantly mobile-optimized.

What Should I Do Next?

If you are contemplating a mobile update and/or redesign for your company website, we here at Permian Edge will coordinate a plan to get your company on the right track. If you would like a complementary assessment of your organization's website, feel free to contact us and we will be happy to provide you with local Midland recommendations and estimates for turning your website into an efficient, modern business tool.

bottom of page